Beckmans College of Design
Visual identity
Motion design

In mid-2022, due to the relocation of Beckmans College of Design, we were tasked with developing a new identity for the school. Beckmans is a place where creativity and curiosity thrive, constantly growing and transforming. The new concept reflects the highs and lows of the design process, embodied in what we call the "Beckmans school spirit." In addition to Anders Beckman, the school was co-founded by Göta Trägårdh, and we aimed to honor her legacy through the new identity. Her influence is present throughout, with details like the G-symbol, which is inspired by one of her textile designs.

Collaboration with Ida Gustafsson in 2021.