Graphic Design & Art Direction


Förgätmigej 
Book design
Illustration
Graduation project 
Beckmans College of Design 2023

Thanks to:
Vandra Rugs
Dominic Huber
My grandmother, a talented rug designer and weaver since the mid-1980s, has long been underrecognized for her exceptional work. This project seeks to shine a light on her artistry and to foster a dialogue between her design discipline and mine. Titled Förgätmigej, the book chronicles the journey of her rugs, from conception to their debut and beyond.

The result of this project was a book and a vernissage. The book was presented in June 2023 at the Beckmans Graduation Exhibition, drawing from extensive interviews with my grandmother that trace her journey to becoming a designer. It explores the stories and complexities behind her work, providing a deeper understanding of her creative process. In addition, the book includes a detailed catalog of vector illustrations I designed, highlighting a selection of her rugs over the years.

The vernissage was held in May 2023 at Stora Nygatan 7 in Gamla Stan, Stockholm. During the event, I showcased six of my grandmother's designs and woven rugs. In addition, I created posters for the occasion, featuring vector illustrations of eight distinct rugs she has crafted.