Graphic Design & Art Direction


The Quest
Art direction
Photography
Motion design
Set Design
Illustration
Why is scent often perceived as abstract and elusive? Is it our associations with memories that make our olfaction so individually experienced? Despite this, is it possible to get the same perception of a scent so that it can be recreated, even when only one of the parties has felt it?

The Quest is an explorational project originating from the frustration of not being able to verbalize our sense of smell. A pursuit of trying to find the right words, clues or signs that eventually will lead in the right direction.

This project was a part of the exhibition Works Of Essence – a collaboration between Beckmans College of Design and perfumery school ISIPCA. Together with two students from ISIPCA, we explored how scent and design could interact. Our part of the project was to come up with a concept, give the perfume students a scent brief and visualize the process. 

The result was displayed in an exhibition open to the public at the design school La Fabrique in Paris and at A house Ark in Stockholm february 2023.

Collaboration with Ida Gustafsson.