Förgätmigej
Book design
Illustration
Book design
Illustration
Graduation project
Beckmans College of Design 2023
Thanks to:
Vandra Rugs
Dominic Huber
Beckmans College of Design 2023
Thanks to:
Vandra Rugs
Dominic Huber
My grandmother, a talented rug designer and weaver since the mid-1980s, has long been underrecognized for her exceptional work. This project seeks to shine a light on her artistry and to foster a dialogue between her design discipline and mine. Titled Förgätmigej, the book chronicles the journey of her rugs, from conception to their debut and beyond.
The result of this project was a book and a vernissage. The book was presented in June 2023 at the Beckmans Graduation Exhibition, drawing from extensive interviews with my grandmother that trace her journey to becoming a designer. It explores the stories and complexities behind her work, providing a deeper understanding of her creative process. In addition, the book includes a detailed catalog of vector illustrations I designed, highlighting a selection of her rugs over the years.
The vernissage was held in May 2023 at Stora Nygatan 7 in Gamla Stan, Stockholm. During the event, I showcased six of my grandmother's designs and woven rugs. In addition, I created posters for the occasion, featuring vector illustrations of eight distinct rugs she has crafted.
The result of this project was a book and a vernissage. The book was presented in June 2023 at the Beckmans Graduation Exhibition, drawing from extensive interviews with my grandmother that trace her journey to becoming a designer. It explores the stories and complexities behind her work, providing a deeper understanding of her creative process. In addition, the book includes a detailed catalog of vector illustrations I designed, highlighting a selection of her rugs over the years.
The vernissage was held in May 2023 at Stora Nygatan 7 in Gamla Stan, Stockholm. During the event, I showcased six of my grandmother's designs and woven rugs. In addition, I created posters for the occasion, featuring vector illustrations of eight distinct rugs she has crafted.
The Quest
Art direction
Photography
Motion design
Set Design
Illustration
Art direction
Photography
Motion design
Set Design
Illustration
Why is scent often perceived as abstract and elusive? Is it our associations with memories that make our olfaction so individually experienced? Despite this, is it possible to get the same perception of a scent so that it can be recreated, even when only one of the parties has felt it?
The Quest is an explorational project originating from the frustration of not being able to verbalize our sense of smell. A pursuit of trying to find the right words, clues or signs that eventually will lead in the right direction.
This project was a part of the exhibition Works Of Essence – a collaboration between Beckmans College of Design and perfumery school ISIPCA. Together with two students from ISIPCA, we explored how scent and design could interact. Our part of the project was to come up with a concept, give the perfume students a scent brief and visualize the process.
The result was displayed in an exhibition open to the public at the design school La Fabrique in Paris and at A house Ark in Stockholm february 2023.
Collaboration with Ida Gustafsson.
The Quest is an explorational project originating from the frustration of not being able to verbalize our sense of smell. A pursuit of trying to find the right words, clues or signs that eventually will lead in the right direction.
This project was a part of the exhibition Works Of Essence – a collaboration between Beckmans College of Design and perfumery school ISIPCA. Together with two students from ISIPCA, we explored how scent and design could interact. Our part of the project was to come up with a concept, give the perfume students a scent brief and visualize the process.
The result was displayed in an exhibition open to the public at the design school La Fabrique in Paris and at A house Ark in Stockholm february 2023.
Collaboration with Ida Gustafsson.
RONDO
Editorial Design
Illustration
Editorial Design
Illustration
RONDO is a broadsheet magazine that covers different genres in music. Each issue invites a guest writer that reflects about the musical subject in question.
The first issue of RONDO is about classical music and how its unknowingly presence affects us.
Printed in 30 copies by Newspaper Club and released in February 2022.
Collaboration with Ida Gustafsson, Lova Rehle and Wasim Harwill.
The first issue of RONDO is about classical music and how its unknowingly presence affects us.
Printed in 30 copies by Newspaper Club and released in February 2022.
Collaboration with Ida Gustafsson, Lova Rehle and Wasim Harwill.
Beckmans College of Design
Visual identity
Motion design
Visual identity
Motion design
In mid-2022, due to the relocation of Beckmans College of Design, we were tasked with developing a new identity for the school. Beckmans is a place where creativity and curiosity thrive, constantly growing and transforming. The new concept reflects the highs and lows of the design process, embodied in what we call the "Beckmans school spirit." In addition to Anders Beckman, the school was co-founded by Göta Trägårdh, and we aimed to honor her legacy through the new identity. Her influence is present throughout, with details like the G-symbol, which is inspired by one of her textile designs.
Collaboration with Ida Gustafsson in 2021.
Collaboration with Ida Gustafsson in 2021.
Peroni Nastro Azzurro
Campaign design
Illustration
Campaign design
Illustration
Illustrations designed for Peroni Nastro Azzurro’s activation at the Stockholm Film Festival in Rålambshovsparken, August 2024.
Developed in collaboration with my team at the PR- and event agency Homage, covering both the illustrations and campaign design. The illustrations appeared across various merchandise, including sweatshirts, caps, playing cards and tote bags, and were distributed to influencers as part of our outreach campaign two weeks prior to the event.
Developed in collaboration with my team at the PR- and event agency Homage, covering both the illustrations and campaign design. The illustrations appeared across various merchandise, including sweatshirts, caps, playing cards and tote bags, and were distributed to influencers as part of our outreach campaign two weeks prior to the event.
